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[BP] Value Proposition

Here is the first part of our business plan the : Value Proposition / Description / Identity 

In this part, we take the results of the Business Idea Generation, Supply Value Logistics Chain and Test Idea (Internally) to write a one-sentence description about your business. Describe the gist of your business. This forces you to hone in on what you do and what’s special about it. Depending on the results of the next step [Problem Worth Solving] you may or may not come back to revise this part.

Here are some things to think about:

Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?

Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability

Question to answer: What do you do?