Testing the market.
Refining The Idea
How this section fits into your business plan:
Market Need / Problem worth solving
The “problem” your product is responding to by being in the market.
Why do people need your product / service? Do they really?
Market need and your solution (proceed to next section)
What do you do
What problem does your business solve for your customers? If you aren’t solving a problem for your customers, you are going to have a hard time building your business.