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Problem Worth Solving

Testing the market.

Refining The Idea

How this section fits into your business plan:

Market Need / Problem worth solving

The “problem” your product is responding to by being in the market.

Why do people need your product / service? Do they really?

Market need and your solution (proceed to next section)

What do you do

What problem does your business solve for your customers? If you aren’t solving a problem for your customers, you are going to have a hard time building your business.