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[BP] Your Solution

How this section fits into your business plan:

Your Solution
A description of your products/services.

How do you solve your customer’s problem? What products and services are you offering? Describe your product or service and why it’s better than the alternatives.

Question to answer: What are you doing?

Tip
Have a look at your businesses value chain, this will give you an idea of the various business models available and how you can improve upon it.