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C2C (Consumer-to-Consumer)

C2C or consumer-to-consumer, customer-to-customer or citizen-to-citizen is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another.

This is often the model used when individuals sell their possessions on classified sites such as Gumtree. It is also a common model used by side businesses.