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B2M (Business-to-Many)

B2M or business-to-many is a business model of a business that sells their goods or services to other businesses as well as to consumers. Unlike B2B companies that only engage themselves with other businesses or retail companies (B2C) that only sell to consumers or end users, B2M companies do both.

It is important to understand that just because an organization sells to both other businesses and consumers this does not mean that they target their products and services to everyone. B2M companies, like any other type of company, have a more specific target audience.