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B2C (Business-to-Consumer)

B2C (business-to-consumer), is a business model based on transactions between a company, that sells products or services, and individual customers who are the end-users of these products.

In B2C businesses sell products or services directly to consumers and happens at the end of the supply chain, on contrast to B2B (business-to-business) where companies trade with each other which happens further up the supply chain.