1. Home
  2. Docs
  3. Running a Business
  4. [BP] Target Market
  5. B2B (Business-to-Business)

B2B (Business-to-Business)

B2B (Business-to-Business) is a type of business model (sometimes called a sales model)¬†where exchange of goods and services take place between two or more businesses such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. The consumer, usually isn’t involved in these types of models and come into play only at a later stage (usually when they buy from the retailer).

Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer (B2C).