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[BP] Competition

Competition
Who else in the market is doing similar things and why your products are better?

What products and services do your customers choose today instead of yours? How are you different? What makes your business and products better than the alternatives that are out there?

Who are your competitors
And how are you different from them?
Are you cheaper?
Are you better?
Are you cheaper and better?

This ties into your overall strategy.


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