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The right mindset and mentality are pertinent to success in business. You cannot succeed if your mindset is not right.

First and foremost you need to make sure that you are free of ideological barriers, I have always admired WORK 4 A LIVING for including this in their unemployment programmes, I think it should be compulsory for all school leavers. The four they cover are:

  • Poverty Mindset – “I am poor, I will always be poor. I cannot change…”
  • Spirit of entitlement – “I am owed something…”
  • Dependency syndrome – “the government must give me a job…”
  • Morals & ethics

This is the primary mental barrier that you need to overcome, it is pervasive in a lot of South Africans and is often why foreigners are preferred over locals. Then in Smuse we have some more:

Mental: mindset and attitude
It deals with the mindset and attitude.
1. In order to make a success of your business you need to be free of any mental barriers, in other words you cannot feel sorry for yourself.
2. You should have work ethic
3. You should not live beyond your means / Live beyond means mindset

Intro course free from political intereference

In my opinion you can get away with having one of the three, but not two. Most South Africans have all three.

Desperate or greedy
All the sacrifice I dont even think about it
1. Mindset
Psychological projection: blaming others for your problems
This is something we see in all South Africans, the blacks blame apartheid, the whites blame the blacks for running the country into the ground, the coloureds blame both etc. You get the macro barriers, but you also get micro barriers in which you blame your home situation, maybe your father left when you were young and your single mother had to raise you on a minimum wage job, so you blame your father for your current situation, the same way the macro group blames the government.

Ideological barriers
Poverty mindset – Poverty mentality is a mindset that people develop over time based on a strong belief that they will never have enough money.
Spirit of entitlement – The belief that one is inherently deserving of privileges or special treatment.
Dependency syndrome – An attitude and belief that a group can not solve its own problems without outside help. It is a weakness that is made worse by charity.
Morals & ethics – distinguishing the difference between “good and bad” or “right and wrong.”

BEE is cause of ideologcal barriers believe it or not thinking that you don’t have to work very hard as your skin colour will get you ahead. It’s not something that I want to get into now as this will get way too long. But go look it up if you dont want to believe me.
The above mindsets are toxic if you want to start a sustainable business. The immigrants that come to work in SA, do not feel sorry for themselves, many made a very difficult journey and settled here illegally (I will deal with this later on). They could have sit in the sun in barren Zimbabwe and feel sorry for themselves.

2. Work ethic
Work ethic is a belief that hard work and diligence have a moral benefit and an inherent ability, virtue or value to strengthen character and individual abilities.
It is a set of values centered on importance of work and manifested by determination or desire to work hard.

3. Living beyond your means
Spending more money than you can afford. This is what causes a lot of businesses to fail and keep people poor. People who live beyond their means seek quick solutions; cut corners and look for get rich quick schemes. This includes having more children than you are able to support. If you look at the immigrants that come to SA, yes some of them have children, but they live very modestly they don’t wear Balenciaga, drive BMW’s and go to Taboo (with apologies to Johann Rupert). This can be sometimes harder than you think, especially if you grew up poor and want to prove yourself once the first ship comes in. This also creates the mindset of being only driven about money and not actually focussing on doing the work.

You cannot start a business with a poor mindset, without work ethic AND live beyond your means. You can have maximum 1 of the 3.