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Smuse is a small business framework that guides entrepreneurs through starting, running, growing and funding a business. A framework is a basic structure underlying a system; Smuse contains various frameworks to guide entrepreneurs and can be seen as a framework of frameworks. Smuse was written for unemployed, self-employed, small and medium businesses and does tries to be as accessible as possible taking in to account the entrepreneurs internal environment as well as micro and macro environment. Be warned Smuse is not a low-effort framework, it helps people to help themselves. Use as required.

Smuse factors in the entrepreneurs internal environment as well as micro and macro environment.
Internal environment – the individual entrepreneur and his/her business. This can be controlled, however, it can’t influence an external environment.
Micro (External) environment – The immediate surrounding of the internal environment.
Macro (external) environment – South Africa’s larger societal forces that affect the micro environment.

Smuse does not favour or discriminate against age, gender, race or religion, it also does not make provision for start-ups to get funding, as there is no concept in our macro environment, it instead promotes a “start what you can with what you have” mentality. If you intent to trade on your age, gender, skin colour or religion; or if you need to access large funding for a start-up Smuse it not for you. You can read our policy document for more information. Smuse is still work in progress, if you have any questions please ask in our Community.


Smuse Blue
Business Plan Green
Third Party Framework Red

Internal Environment

Mindset – A right mindset is essential to business success

Business Plan – We recommend using a lean business plan to rapidly get you started.
How to integrate Business Plan into Smuse is in Green

Starting a Business

Business Idea Generation – If you need help choosing the right business for you.
Goal: To work on your business proposition.
Value Proposition

Help With Business Idea(s) – You already have an idea and need help executing it.
Goal: To determine market need (the problem you are solving)
Market Need

Business Startup Advice – To guide you through starting your business
Effectuation Theory – A way of thinking to start a business based on the resources you currently have. This way of thinking differs from causation theory (which causes entrepreneurs to fantasize on unrealistic ideas).
– Bird in Hand Principle: Start with your means; you have to create solutions with the resources available here and now.
– Affordable loss principle: You should only invest as much as you are willing to lose. Risk only what you can afford to lose.
– Crazy Quilt principle: Enter in niche “partnerships” to help you get started faster.
– Lemonade Principle: Leverage contingencies. If things go wrong use it as a positive (make lemonade when business throws you lemons).
– Pilot-in-the-plane Principle: Focus on what you can control.

Running a Business

Business Model – How you plan to make money
Your Solution

Business Strategy – The course of action or set of decisions which assist the entrepreneurs in achieving specific business objectives.
Target Market

Porter’s Five Forces
Threat of new entrants
Threat of substitutes
Bargaining power of customers
Bargaining power of suppliers
Competitive rivalry

Porter’s Generic Strategies
Low-cost Provider
Broad Differentiation
Best-cost Provider
Focussed Low-cost Provider
Focussed Differentiation

Business Management – Managing Operations
Financials: Budgeting & Forecasting (budget and sales goals)
Operations & Management – The resources and people you have need and want to start, run and grow your business.

Growing a Business
Business Growth

Sales Channels
Advertising, Sales & Marketing
Sales Channels & Marketing Activities

Funding a Business

Debt & Equity
Working Capital

Funding Needs & Use of Funds

Micro Environment

Supply Value Logistics Chain

Supply Chain
Raw Materials

Value Chain


Existing Businesses

Buying & Selling a Business
Buying a Business
Selling a Business
Investing in a Business

Saving a Business

Trade Route