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A framework is defined as “a basic structure underlying a system, concept, or text”. It provides structure as a whole, many people want to start a business but don’t know how to go about it, by following a framework that sets parameters it is easier to understand “where to next” in a step-by-step format. The most important part when following a framework is to read and understand what is going on.

Our goal with Smuse is to build an ecosystem for South African entrepreneurs, where they can start, run, grow, fund and sell their business. If they fail, fail gracefully and be able to get up and start stronger with the lessons they learnt. The Smuse framework is the foundation to this ecosystem and hopefully, we can add physical infrastructure in future.

Entrepreneurs use frameworks in many parts of business to guide their strategy. We have divided our framework into four parts: Starting, Running, Growing and Funding a Business. Within this structure there will be frameworks (most suited to our environment) to guide the various stages of your business, so think of Smuse as a framework of frameworks.

Our framework can help you in various stages of your business (start, grow, fund, save and even sell), is made up of various sections where you can find information, get advice and ask help from other entrepreneurs in the community. You can also use the framework to compose your business plan step-by-step.

Smuse looks at the entrepreneurs internal, micro and macro environment.

This has to do with the individual entrepreneur and their business.

Micro is the industry in which the entrepreneur operates withing.

Any ecosystem depends on the macro environment in which it operates. South African is a challenging place to do business and its getting worse. We have to look at how we can navigate the South African market and adapt to whatever changes. We believe that South Africa is on an unsustainable trajectory and needs structural change to recalibrate to match the reality of being a poor African country. We believe the reason the majority of solutions have failed is because SA is being seen for what it is not. If a country is 10% rich and 90% poor then it is a poor country and no European or Western concept adopted from a wealthy, high-skilled country will work.

We believe this reality is many small businesses employing few people rather than a few large businesses employing many. When we say “a lot of small businesses” we mean normal people, self-employed individuals. This will make South Africa more resemble its African peers. This is where we think Smuse¬†comes into play were we look at large-scale challenges.